Our Work
BrightSkies Mega Press Conference
Astellas Prostate Cancer Awareness
Astellas Prostate Cancer Awareness
To launch “Brightdrive” platform; an autonomous driving end-to-end solution; without having a chance to introduce BrightSkies which owns the platform to the media and the public prior to launch. We Organized a mega press conference to generate hype in the media and secured 45 clippings in which 25% were in tier 1 newspapers in addition to a successful press conference and a great hype in the ecosystem which produced new business leads.
Astellas Prostate Cancer Awareness
Astellas Prostate Cancer Awareness
Astellas Prostate Cancer Awareness
To spread awareness and educate society about prostate cancer although the society’s focus was directed towards COVID 19 at the time, we utilized the Egyptian Cancer association to create a media roundtable and various broadcast activities to create mass awareness about Prostate cancer and its risks. Which resulted in a successful campaign and generated solid coverage with over 70% in Tier 1 newspapers.
Silicon Waha Strategic PR
Arta Marsana Int’l Symposium for Visual Art
Arta Marsana Int’l Symposium for Visual Art
To position Silicon Waha as the leader in managing the technology parks in Egypt and present the company’s CEO as a thought leader in the market, we arranged a number of strategic PR activities; such as news hijacking, interviews, speakership opportunities in tier 1 events; and Secured a good share of voice for the company in top tier Egyptian media outlets that supported the business and created strategic partnerships to deliver the company’s key messages to the target audience.
Arta Marsana Int’l Symposium for Visual Art
Arta Marsana Int’l Symposium for Visual Art
Arta Marsana Int’l Symposium for Visual Art
To position Marselia’s International Symposium “ArtaMarsana” which was the first international symposium for visual arts in Egypt of its kind, featuring 40 artists from 25 different countries to support people with special needs at Saada City. We spread awareness across social media platforms, covering day-to-day events and on-ground activations. Inviting TVs and foreign correspondents to cover the 8-day event and staffed interviews with the main spokespeople behind the event to deliver the event’s key messages and achieve mass awareness about the event across multiple top tier foreign and local channels, in addition to asocial media reach of 1.5M+
British Council Schools Conference
British Council Schools Conference
British Council Schools Conference
To shed light on the British education system in Egypt, support schools in providing all British qualifications, and forge new partnerships. British Council held a Partner Schools Conference in Egypt. The event was attended by representatives from the Ministry of Education, the British Council, leaders from British Council Partner Schools, and media. With a total PRV of 955K+
LG Social Welfare CSR
British Council Schools Conference
British Council Schools Conference
To Create a CSR program for LG that would not hurt the brand positioning and perception and would leave a positive impression on society. We created a social welfare program through a top-tier TV talk show competition, where we were able to deliver all products’ key messages to the masses & since the CSR program created a great hype online and through traditional media in 2021, LG decided to launch season 2 in 2022.